Ancillary text 2 analysis

This is a poster advertising the pop group 'Black eyed peas' new album ' The End'. The advert for this album greatly resembles the actual album cover, this is a good example of using synergy in the advertising of products. using synergy is a very good idea in the advertising of music CDs as after seeing the advert when they are looking for the album to buy it will be very recognisable as it looks almost exactly the same. The advertisement is very simple with little information. The only information is the album title and the name of the band.

Ancillary text 1 analysis:

This is the album cover for Enter Shikari's second album 'Common Dreads' which was released on June the 15th 2009. The name of the band is written in symbols which resemble the letters that are in their name, this is how the band usually presents their name on single and album covers and also on merchandise. This makes the name of the band stand out on the shelf as it looks very different to any other band name that may be on album covers around it on shelves, it also looks aesthetically pleasing to the consumer. The background image of the album cover looks to be drawn map of the world, this works with the idea of the album and the album title track which contains the lyrics "here to unite, through common dreads", the map and the album titles represents people uniting across the world. The album title is in a hand written style of text this fits well with the hand written style of the map and makes seem as though the band themselves have written this and want to world to unite. The main image on the album cover is a red lion, extremely similar to the emblem of the british lion. The lion connotates that they are a very patriotic band and that they love their country, this also shows in one of the songs on their album where they attack Tony Blair and Gordon Brown for ruining the country that they love. The lion being over the map show that although they love their country and are very patriotic they want the whole world to unite and come together.

Shooting script:

This is a shooting script sayign roughly what will be filmed and roughly what order it will go in for the music video.


Shot 1 - Master shot: I will be sat on a bench on scarborough mere with a blind fold on for the duration of the song

[Cut]


Shot 2: in this shot i will be walking around scarborough mere and generally having fun with my girlfriend.

[Cut]


[return to master shot]


[Cut]

Shot 3: this is a home made style recording from the point of view of my girlfriend who is the passenger in the car. She is filming me while i am trying to drive.

[Cut]


[return to master shot]


[Cut]


Shot 4: in this shot the role will be reveresed from shot 2

[Cut]

[return to master shot]

[Cut]

shot 5: this shot will be a shot of the sea in scarborough as we drive past it, again with a home move style.


[Cut]

[return to master shot]


[Cut]

Shot 6: when it has returned to the master shot a girl will join me on the bench, take my hand and kiss me on the cheek.


[Cut]

Shot 7: this is a close up shot of the girl taking my hand.

[Cut]


Shot 8: this will be a close up of my smiling when the girl kisses me on the cheek.

Prop list:

• Blindfold
• Burgundy all saints hoody
• Pale red Abercrombie hoodie
• Skinny carrot jeans
• Nike tennis shoes
• Adidas origionals hi-tops
• pink bench jacket
• new look jeans
• top shop shoes
• next top
• My car - Red Renault clio

Actors:

There will be two main actors in my music video.

The first 'actor' you will see is myself, there are several reasons why i have cast myself in my music video. the first of which is the reliability, i am the most reliable actor i could have had obviously as this is my video and there is no chance of me not turning up etc. The second reason is that i believe i have the right look for the video, i have a nose piercing and long-ish hair etc and i believe this fits with the particular genre of music that my chosen song is and i think it fits in with the convdentions of this genre. The third reason is that i know how i want the video better than anyone else obviously as it is my video.

The second actor will be Bryony Holtby. I have cast her for several reasons, the first is that i beleive she also has the right look for this music video and the right style. Also i know she is very reliable and would not let me down. The third is that i needed someone that looks as though they could be in love with someone such as myself and as she is my girlfriend in real life i thought there was nobody better for this role.

Type of music video:

I have decided my video will be a narrative style music video. This means that my music video will be following the lyrics of the song. The video will only be based on the song lyrics however as following them to the letter would be very hard to film.

Conventions of my chosen genre

Genre is the term used for categorising any form of text or media text, for example films can be categorised in to horror, comedy, drama etc and music can be categorised into genres such as Rock, pop, classical, dance etc. The genre of a particular text is determined by the conventions of this text for example a piece of music with a lot of violins and brass instruments is usually categorised into the Classical genre and a song with a lot of guitar riffs and drums is usually part of the Rock genre. The conventions that form the genres can change over time, creating new genres and sometimes leading to the discontinuing of others. Musical genre is style-related formation that identifies musical sounds to belong to particular categories and types of music that can be distinguished from other categories or types of music. The classification of music can often be controversial, this is due to the different purposes for which the music was made and the different points of view from which they were made, closely related genres can often overlap, this is often how sub-genres form. The song I have chosen to make a music video for is ‘I still haven’t found what I’m looking for’ but the Irish rock band U2. The Band are based in the capital of Ireland, Dublin, they formed on the 25th of September 1976 when the band members were just 14 years of age. The band has been active ever since and has now become one of the biggest bands in the world. Their song ‘One’ from the ‘Achtung baby’ album was named the greatest song of all time by ‘Q’ magazine. U2 mainly uses the rock genre however they have used the pop genre however this is not very often. Rock is a genre of popular music that originated from rock and roll, rhythm and blues, country music and also took on aspects of folk music, jazz and classical music. It has its roots in the 1940’s and 1950’s but it first came into the mainstream in the 1960’s. The ‘rock’ sound often comprises of the electric guitar, bass guitar, drums and keyboard instrument such as piano or synthesizers. Guitar solos feature prominently in rock music however keyboard, saxophone or blues harmonica solos also feature in rock music. In its purest form rock music has three chords, a strong, insistent back beat and a catchy melody. In the late 60’s and early 70’s rock music developed many subgenres, when blended with folk it created folk rock and when mixed with rock it created jazz-rock fusion. In the 1970’s rock incorporated influences from Latin, soul and funk music. Also in the 1970’s rock developed numerous subgenres such as soft rock, hard rock, glam rock, heavy metal, punk rock and progressive rock. A number of rock sub genres also emerged in the 1980’s, these were new wave, hardcore punk and alternative rock. In the 1990’s more subgenres emerged such as Britpop, indie rock, nu metal and grunge, Nirvana are arguably the most notable and famous grunge band and are responsible for grunge becoming the most popular form of hard rock in the first half of the 1990’s, most grunge artists were not comfortable with the fame that this popularity brought, this was tragically brought to the public eye when Nirvana’s front man Kurt Cobain took his own life. Grunge is generally categorized by having heavily distorted electric guitars, contrasting song dynamics and apathetic or angst filled lyrics. Many grunge musicians were noted for their unkempt appearances and rejection of theatrics. A group of musicians specialising in the rock genre is called a rock band and usually consist of a lead singer, electric guitarist, bass guitarist and drummer forming a quartet. Often bands will have lead singers who can also play guitar, some rock bands may have one or sometimes two rhythm guitarists or a keyboardist. Rock bands from some genres, especially those related to rocks foundations in rock and roll include a saxophone. More recently rock has been used as a blanket term for genres including pop, reggae and even hip hop. The popularity of rock music meant that it was a major influence on, culture, fashion and social attitudes. Different subgenres of rock were adapted by, and became central to, a large number of sub-cultures.